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2021 Hebei apple evaluation and brand promotion
Author:Zhou Yuchao   Approver:Sun Fengguo   Releaser:Jia Peiwen   Time:2021/11/24 10:05:52   Source:International Cooperation Division

In order to promote the construction of apple industry grown in mountainous area in Hebei, to promote the high quality development of apple industry, and enhance the visibility and market influence of mountainous apple, the evaluation and brand promotion activity was held on November 20. The activity was held under the guidance of Characteristic Industry Division of Hebei Agriculture and Rural Department, fruit innovation team of Modern Agricultural Industrial Technology System of Hebei and Apple Professional Committee of Hebei Characteristic Industry Association.

More than 90 apple samples of 16 varieties from 56 enterprises of 6 cities in Taihang Mountain and Yanshan region competed in this appraisal event. The evaluation experts group was composed of relevant experts engaged in fruit professional research and scored the fruit appearance quality and inner quality of the participating samples. The other evaluation group was composed of relevant experts to conduct tasting from two aspects, good looking and whether delicious. In the end, 4 apples from Qinglong, Pingshan, and Chengde stood out and won the title of “apple king” of different varieties.

During the activity, the relevant production bases of the mountainous apple interacted with the screen by network, and carried out the brand promotion of the region in turn through the connection. At the spot, in addition to the evaluation, some varieties outside the province were showed. The purpose was to let everyone through the comparison, learn from each other, find the shortage and solve the problem in production and promotion, especially in the standardization degree, management of refinement, so as to jointly promote the high quality development of Hebei mountainous apple industry.

  Key words:Mountainous apple, promotion                View:1385                  0